CartVisualLogo studio / DECISION GUIDE
How to approve a two-brand logo lockup for a product collaboration
Agree what each partner contributes before arranging the logos. Use the owners’ approved marks and check the exact final layout with both parties. A generated concept can suggest a position; it does not grant permission to change a logo or announce a partnership.
Turn the actual contributions into a plain sentence
In this fictional exercise, Quiet Leaf supplies the tea, Kiln Circle supplies the cup, and Quiet Leaf sells the bundle. The stated facts do not establish that the two companies developed a new product together. Both names are invented for this example.
| Draft wording | What must support it | Decision in this exercise |
|---|---|---|
| “Tea by Quiet Leaf. Cup by Kiln Circle. Set sold by Quiet Leaf.” | The actual supply and seller facts, plus permission for the use | A specific draft to send to both owners; not an authorization |
| “Jointly developed by Quiet Leaf and Kiln Circle.” | An actual joint-development arrangement | Hold: that fact has not been supplied |
| Two logos joined by a symbol, with no explanation | An agreed relationship that the layout represents accurately | Ask both owners what the complete artwork implies |
Shopify distinguishes co-branding a joint offering from co-marketing separate offers. Use that background to ask a better question, not to infer a legal relationship from two visible logos.
Obtain the files and rules from each owner
Request current master artwork, allowed colors, clear space and minimum sizes. Name who can approve the proposed use. An old social avatar may be cropped, retired or too small. Do not ask an image generator to reconstruct a partner mark.
Looka’s logo-guideline discussion includes allowed variants and unacceptable uses. Each partner has its own rules. If they conflict, ask the owners to resolve the conflict. Do not quietly stretch a mark or borrow another brand’s spacing rule.
Review the relationship at the intended size
Equal widths do not ensure equal visual weight. A dense cup emblem may dominate a light tea wordmark. Show both in the actual sleeve or banner, with the seller statement visible. Check whether the arrangement suggests a role that either owner has not agreed.
If both marks cannot fit while respecting their rules, consider separate credit areas. The placement guide helps explain why a header and a small label need different arrangements. It does not let one party redraw the other’s logo to fit.
Assemble exact artwork after concept exploration
Use Logo studio only to explore an identity you are authorized to develop. For the final tea set, place the supplied masters in a design tool. If a generated package suggests a useful layout, replace its rendered logos and lettering with the approved files.
Send both owners that exact assembled result. The production handoff separates raster exploration from refined vector masters. CartVisual does not provide partner permission checks or a co-brand sign-off system.
Record one decision for the named files and uses
Keep the sleeve artwork filename and revision, agreed contribution sentence, approvers, intended uses and relevant dates in an external record. Attach the proof both parties saw. A retailer banner needs its own check if its layout or claim differs from the approved sleeve.
If the seller, cup, logo or campaign scope changes, reopen the affected decision. An email accepting a draft position does not approve every later product or ad. This is a coordination example, not legal advice or a completed agreement between real companies.
Sources and further reading
Sources for this page were checked on . Platform rules can change; verify the current source before publishing. Prompt examples and workflow recommendations are CartVisual editorial guidance, not independently measured results.
Frequently asked questions
Must the two logos be the same width?
No. Follow each owner’s rules and assess their roles and visual weight in the exact layout.
Can a bundle be called jointly developed?
Only when the actual relationship supports that wording. Supplying separate items for a bundle does not by itself establish joint development.
Does approving a sleeve approve a new retailer banner?
Do not assume so. Check the artwork, wording and intended use against the scope both owners accepted.
PREPARE ASSETS FOR YOUR NEXT STEP
Create supporting product assets in CartVisual.
Create new product creative assets in the workspace, then continue in your chosen tools. Third-party software procedures described in this guide take place in those applications; this workspace link does not imply an integration. Check current capabilities, account access and credit quotes.
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