How to turn product facts into believable A+ benefit copy

Separate a feature, a benefit and a claim

For a zippered pouch, “two internal pockets” is a feature if the product has them. “Keep small items separated” is a reasonable explanation of that design. “Never lose anything again” is an outcome the image cannot establish. The distinction matters before generation because a vague brief invites stronger wording than your evidence supports.

Examples are editorial illustrations, not a claim about a specific product. Replace them with your verified facts and evidence.

Prepare a factual input block

In the A+ workbench, use Product facts & requirements for the product name, intended user, real use scenario, verified features and measured specifications. Mark unknowns explicitly: untested water resistance does not support a protection rating, and an undocumented certification does not support a badge.

Set Target platform and Copy language in Output settings. The current UI has no separate Market selector; add relevant audience or regional requirements to the factual brief. Put the exact permitted new wording in Approved image copy (optional). Leave it blank when no new copy is approved. Copy language applies to permitted new wording, while original printed packaging stays in its original language.

For example, if your own product evidence confirms two internal pockets, enter that fact in the brief and approve a short phrase such as "Separate small accessories" only if it accurately describes their use. Do not add a capacity, performance or certification claim without evidence. Compare the rendered wording with the approved phrase before publishing.

Make one module communicate one benefit

1. Select the core benefit module.
2. Name the feature and the user action it supports.
3. Choose a visual demonstration that can show that feature without hiding the product.
4. Review the wording and image together before continuing.

A pocket diagram should visibly show the actual pockets. A model holding a pouch may provide context but does not prove capacity. If you choose a model, keep the hands and product unobstructed and inspect scale. Use another module for technical detail rather than crowding every fact into one image.

Perform a claim review before visual polish

Underline every number, superlative, guarantee and comparison in the proposed copy. Identify the source for each. Remove a statement when the evidence is missing; softening an invented number does not make it reliable. Then check that the rendered text matches the approved wording, including punctuation and units.

For comparison or before-and-after modules, use genuinely comparable products, conditions and evidence. Do not generate an apparent test result from a scene description. The output can illustrate an explanation, but it cannot manufacture product testing. Keep the approved facts with your asset notes so later language variants do not accidentally introduce stronger claims.