How do I brief two approved brand names that are not literal translations?

Create an approved-name correspondence card

Record the exact Chinese and English strings as independent approved identity fields, plus application, leading name and forbidden replacements. For pronunciation, record the intended language/locale and the owner-approved written aid or reference audio revision when one exists; otherwise mark it unconfirmed. Unihan cautions that readings depend on word and context rather than isolated character lookup. That is not a pronunciation approval for this brand. Do not turn two approved names into a literal translation, a new combined name or an invented etymology.

List rejected variants or convenient abbreviations that must not appear in artwork. Preserve punctuation, spacing and capitalization where approved. Ask the owner to settle genuine ambiguity before visual exploration; do not resolve it with whichever generated spelling looks most balanced.

Define visual hierarchy by application

Specify the real applications, such as a local shop sign or a wider international header. Decide which approved name leads and how the secondary name supports it. A change in hierarchy should not silently remove an essential identity field or create a third combined brand name.

Review both language versions with readers who can identify the names. Compare the visual file with the text record character by character. CartVisual’s raster concept can explore the arrangement, but exact production typography and vector assembly are separate external design work.

1. Record the exact approved Chinese and English name strings.
2. Explain their shared brand role without inventing a translation.
3. List allowed applications and which name leads each one.
4. Compare every character and spacing with the written record.
5. Hold any renamed, combined or unapproved alternate form.

Fictional exercise: two names are incorrectly translated

This fictional exercise uses the invented names “山岚” and “Mora Studio” for one fictional brand. A draft replaces the English name with a literal translation of the Chinese. The scenario does not assert any real trademark, pronunciation or company relationship.

The reviewer restores the two approved strings and states their intended hierarchy. They do not justify the replacement by claiming literal translation is more international. The stop condition is exact identity correspondence and readable application, not a newly invented story connecting the names.

Keep identity approval separate from legal clearance

Save the correspondence card and approved applications with the visual file. A later rename or market-specific arrangement requires a deliberate update. Reusing the image does not automatically reuse an owner’s approval for a different name or context. A pronunciation aid belongs in the briefing record unless the owner explicitly wants it displayed. Adding it to the mark can create an unapproved third string that must not be mistaken for the brand name.

Stop when both displayed names match the owner-approved record and their relationship is clear to the intended readers. This guide does not verify trademark availability, font permission or naming rights. Raster generation, exact typography and legal clearance are distinct tasks with different evidence.

Bilingual name correspondence

Use this matrix as a manual review record and add your own real evidence. Its conditions are not completed test results.

Download this question’s review worksheet (CSV)