Should a transcoded archive replace my approved product-ad master?

Work through the cause

1. Label the approved delivered master separately from project media and archive candidates. Record why transcoding is being considered.
2. Transcode a representative copy and inspect product edges, gradients, titles and sound against the source. Retain the original media during evaluation.
3. Reopen the archived project with its collected media and verify the used shots. Document any deliberate differences in the archive package.

A concrete case (illustrative)

Illustrative case: a compact editing archive is produced after a campaign launches. It should not silently replace the file that the merchant actually approved and uploaded.

Acceptance and next action

Pass when the archive is usable for its stated purpose and the original approved master remains identifiable. File size and successful playback alone do not prove an equivalent master. CartVisual does not perform or certify this external archive workflow.

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The worksheet contains this question’s steps and acceptance condition. Fill in your actual source, observations and decision; blank fields do not mean approval. It does not connect to a store, modify files or automatically approve a result.

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Source scope: the linked documentation explains relevant tool behavior or technical context. The merchant scenario, review choices and acceptance condition are CartVisual editorial guidance; citation does not imply endorsement.