How to turn a product video idea into an approved storyboard

Make the idea specific enough to direct

"Make a premium advertisement" leaves the important decisions unresolved. For a desk lamp, a narrower brief might introduce the actual lamp in a quiet workspace, show its source-visible adjustable head and end with a clear product view. This is a fictional planning example, not a generated demonstration or a claim about brightness.

In Product videos, enter Product name, Verified product facts (optional), and Creative direction and extra requirements. Put the audience, visual exclusions and any manually described reference-film structure in that combined creative field. Do not look for separate current Market, pace or camera selectors. A written description of a reference film is not evidence that the planner has watched or reproduced it.

Choose the actual settings displayed for the route: complete-film duration, storyboard shot count, ratio and supported model selections. Use 5, 10 or 15 seconds and 9, 16 or 25 shots for a complete TVC. If people are needed, establish their approved appearance in the scene-image stage rather than relying on the video to reconstruct raw identity references.

Review the plan before the expensive step

The current plan assigns the chosen final duration across the selected shots in near-equal intervals. You can revise shot descriptions, framing, camera and proposed narration or sound in the plan; the editor does not provide a separate per-shot duration control. Proposed narration is a finishing note, not proof of an audio track in the complete film.

If the brief, references, duration or shot count changes, review an updated matching plan and its current quote. Do not submit a stale plan because its earlier wording sounded convincing.

Approve the visual evidence before the film

1. Open Product videos, supply the real product references and enter the factual brief.
2. Request and review the director plan; resolve missing source views and impossible actions before the image stage.
3. Check the grid-stage quote and review the four storyboard-grid candidates. Select a grid only after inspecting every product, person and hand.
4. Enlarge the selected storyboard grid and inspect each panel as the visual source for its shot. Confirm the video settings and complete-film quote before approving shot-video generation and automatic assembly.

Each shot video uses its corresponding reviewed scene frame. A wrong cap, unreadable label or distorted hand in that frame is not something the video should be expected to repair. The required product and any person must already be established in the scene image; raw identity sheets are not independent video inputs for reconstructing the scene.

A plan, a generated grid and a completed film are different deliverables. Keep their task identifiers and approval notes separate. Review the actual quote for each stage instead of treating planning approval as permission to spend on every later step.

Review the assembled film and keep finishing decisions separate

The complete-TVC route generates a 5-second source clip for each planned shot, then trims and orders the clips into the chosen 5-, 10- or 15-second film. The automatic final edit is silent 720p at 30fps. This route does assemble multiple shots; it is not limited to one continuous single-shot clip.

Watch the film through every cut, then inspect moving labels, changing components, hands and the closing frame. Automatic assembly does not correct product errors or turn a generated action into test evidence. If a shot is unsuitable, identify it and inspect its available retake action and separate quote before submitting again.

The advanced single-shot preview is optional and separately quoted. It uses its own approved original scene image and selected duration/model settings. Raw preview output may contain audio or vary slightly in duration; it does not replace a shot in the assembled TVC. Listen and inspect before reuse.

Add and verify exact captions, licensed music, voiceover and disclosures in your finishing workflow where needed. Save the approved plan, selected grid, film and any later derivative together. See the complete storyboard workflow for stage quantities and route details; this guide focuses on the decisions to approve before moving between stages.