Assets & tasks / FIELD GUIDE
Should you test a new ad design when the phone preview is broken?
Verify that each candidate is delivered correctly before comparing creative performance. A clipped headline or wrong variant can turn the experiment into a test of implementation errors. Keep a delivery approval beside the creative approval.
Inspect the actual placement
For a fictional product poster comparison, preview both candidates in the intended phone placement. Include captions, buttons and surrounding controls. A source canvas with generous margins may still lose its headline when the publisher crops it differently. A screenshot from an editing tool is not the final placement.
Record the file and layout actually shown. If one candidate is sharper because a larger rendition was requested, that difference belongs in delivery review before it is credited to a better composition.
Separate defects from hypotheses
| Observation | Type | Next step |
|---|---|---|
| Headline clipped | Delivery defect | Repair placement |
| Wrong variant loaded | Association defect | Correct mapping |
| Different scene atmosphere | Creative hypothesis | Compare after preflight |
| Different offer terms | Campaign variable | Align or disclose |
The sheet prevents a failed implementation from being called an audience preference. It also preserves real creative differences for a later interpretable comparison.
Retest the repaired delivery
Check the smallest supported layout, the default option and any campaign-selected variant. Use the same practical quality standard for all candidates. If a destination cannot show the design reliably, adapt the composition or choose another delivery method.
Record the comparison boundary
State which defects were removed and which creative variable remains. Do not reuse performance numbers from the broken version as if they came from the repaired asset. Use cross-channel preflight and ratio and pixels for delivery planning.
Repair A-v1, then approve A-v2 as a different delivery
Fictional candidate A-v1 places a headline under phone controls; B-v1 keeps it visible. A-v1 fails delivery review. Move the headline and save A-v2, then inspect A-v2 at the real destination. This is a proposed example, not a phone test that was performed.
| Review record | What to inspect | Keep separate |
|---|---|---|
| File and association | Exact asset revision and intended product/variant | Creative identity from destination mapping |
| Placement | Smallest supported view and actual surrounding controls | Editor canvas from delivered placement |
| After repair | Headline, full offer, rendition and destination action | A-v1 historical observations from A-v2 |
| Comparison release | Both candidates delivered as intended | Delivery approval from evidence of a winning concept |
Changing the uploaded file while retaining the same public URL does not make old observations belong to the repaired bytes. Save the upload/revision time and report boundary. If a later comparison also changes offer or audience, disclose those variables. Shopify documents theme-dependent presentation; it does not prove that either of these fictional candidates was delivered or tested.
Sources and further reading
Recorded source-review dates are listed individually below. An undated source does not inherit the article’s publication date. Software and platform rules can change; check the current original before acting.
- CartVisual: editorial scope and evidence policy · Review date not separately recorded
- Shopify Help: product media types · Reviewed
Frequently asked questions
Can a broken crop bias the test?
Yes. Verify delivery first.
Is the editing preview sufficient?
Inspect the actual destination placement.
Can old results be relabeled after a repair?
Keep the versions and their results separate.
PREPARE ASSETS FOR YOUR NEXT STEP
Create supporting product assets in CartVisual.
Create new product creative assets in the workspace, then continue in your chosen tools. Third-party software procedures described in this guide take place in those applications; this workspace link does not imply an integration. Check current capabilities, account access and credit quotes.
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